The Pentax Optio W10 has been reviewed by LetsGoDigital where the write, 'The Pentax Optio W10 is a typical example of a small camera aiming at the photographer looking for user convenience and an easy-to-operate camera. This type of user generally isn't keen on having to worry about all sorts of "unnecessary" actions; they just want to capture the fun moment by a simple, single push of the button. The Pentax W10 is a camera that features virtually no manual settings, but does offer a diversity of creative photo options through the intelligent in-camera software.'