The long-awaited Sony Alpha DSLR-A100 was announced today. Let's Go Digital writes 'The a (alpha) DSLR A100 will be the only D-SLR camera that can optimize dynamic range, meaning the range from highlights to shadows, including gain and contrast, through in-camera hardware processing. Sony’s Dynamic Range Optimizer (DRO) analyzes the captured image data and instantly determines the best exposure and color tonality of an image before JPEG compression. Unlike software optimization of a processed image, DRO is performed in the hardware. It is the first hardware-based DRO solution for high-speed shooting. The Sony Alpha A100 DSLR camera body will be available for about $900. The DSLR-A100K kit, which includes the camera body along with an 18-70mm zoom lens, will be available for about $1,000. Both ship in July and will be available at the website of Sony and authorized dealers nationwide. Pre-orders begin online today at the website of Sony at all.'

Sony Alpha DSLR-A100 announced reports Let's Go Digital